Hey, I’m Erika.

A woman with dark, wavy hair and light makeup wearing a green floral dress with puffy sleeves.

From small to big, I help brands put their best voice forward through collaboration and strong storytelling through copy.

How I Work

Collaborative

I'm an idea person, and my best ideas come from working with others. I bring the spark, then work as part of your team, trading drafts and feedback until the copy sounds like you, only sharper.

Meticulous

It all starts with the details. I keep every word consistent with your brand voice, check claims and ingredient details against the source, and proofread before anything goes out. Whether it's a subject line, a packaging panel, or a caption, I sweat the small stuff.

Person wearing a gray striped sweater holding a blue pen over a paper with printed boxes and lines, with a white mug on a wooden coaster and a black bowl in the background.

Words You’ve Seen At

Logo of EO Essential Oils with white text on a dark blue background.

Ceisé logo in red on a light purple background.

Minimalist logo with a stylized letter A and the text "ATHER BEAUTY" below it

Don’t Take My Word For It

"Erika has a natural gift for language. Her lively, experiential copy and subject line for our lemon eucalyptus soap email drove 3x the revenue of our average email."

Sam Kruegel, Site & Digital Lead at EO Products

"Being an e-commerce entrepreneur isn't easy, and Adri gave my products the design direction they needed to become bestsellers."

Sam Kruegel, Sofia Pazari Home Goods

Connect with Me