Hey, I’m Erika.
From small to big, I help brands put their best voice forward through collaboration and strong storytelling through copy.
How I Work
Collaborative
I'm an idea person, and my best ideas come from working with others. I bring the spark, then work as part of your team, trading drafts and feedback until the copy sounds like you, only sharper.
Meticulous
It all starts with the details. I keep every word consistent with your brand voice, check claims and ingredient details against the source, and proofread before anything goes out. Whether it's a subject line, a packaging panel, or a caption, I sweat the small stuff.
Words You’ve Seen At
Don’t Take My Word For It
"Erika has a natural gift for language. Her lively, experiential copy and subject line for our lemon eucalyptus soap email drove 3x the revenue of our average email."
Sam Kruegel, Site & Digital Lead at EO Products
"Being an e-commerce entrepreneur isn't easy, and Adri gave my products the design direction they needed to become bestsellers."
Sam Kruegel, Sofia Pazari Home Goods