EO Products

Essential-oil body care, made sustainably, for every family and every budget. I was the sole in-house copywriter for EO and Everyone, writing across SMS, email, product descriptions, naming, social media, and ads.

Role
Copywriter

Year
2024 - 2025

A blue bottle of EO Body Boost Bath Oil on a wooden surface with blurred background, promotional text about self-care rituals, and a button labeled 'Shop Refills'.
Black and white Mother's Day card featuring a woman holding a sleeping baby, with the message, "Happy Mother’s Day. Thinking of all the wonderful moms out there. We’re so grateful for you." There's a quote at the bottom expressing love and gratitude from Susan Griffin-Black, co-founder and co-CEO.
A purple background with abstract floral patterns overlaid with white text that reads 'Replenish Your Ritual. Keep essentials at hand for any and every occasion.'

EO Email Hero Section

Everyone Product Description Pages

Group of diverse women, some in work attire, celebrating Women's History Month, in a professional or conference setting.
Woman wearing a bathrobe and towel on head, holding a bottle of Everyone hand soap in a bathroom with tiled walls and a shower curtain.
A beige promotional flyer with black text that says, "We Value Your Voice" and features a black and white line drawing of a flower. The flyer encourages taking a short survey for a discount on an EO order and includes a "Take Our Survey" button.
Everyone hand soap
A webpage displaying a large bottle of 'everyone' brand hand soap with a green label that reads 'cool cucumber + mint.' The webpage includes product details, price, scent options, and an 'add to bag' button.
A white toilet with a blue towel hanging on the side, a green candle on the tank, and a small candle holder on top of the toilet tank. The bathroom has white walls and hexagonal black-and-white floor tiles.
Graphic promoting a back-to-school giveaway featuring hand sanitizer bottles, each placed on a small table with a notebook, set against a yellow background.

Instagram Captions