ĀTHR Beauty

Clean makeup that performs. For ĀTHR Beauty, I wrote product descriptions and taglines that turned sustainability into a reason to buy, not a reason to settle.

Scope
Product description & taglines

Year
2022

ATHR Beauty product carousel with tagline.
Online skincare product display with four bottles of oil and lip gloss, each labeled with product names and prices, accompanied by pink 'Add to cart' buttons and a 'Shop Now' button at the bottom.
A text block titled "Why We love it:" describing the inspiration from a blooming desert, using cactus flower and jojoba seed oil for skin hydration, collagen stimulation, and antioxidants, resulting in a dewy, radiant blush resembling a prickle pear flush.

Tagline for Product Listing Page

Tagline for Carousel

Desert Rose Product Description

Image of pink lip and cheek oil stains in clear rectangular bottles with pink caps, and a pink applicator with lip stain, against a white background.

Desert Rose Product Description for Home Page