Hey, I’m Erika.

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From small to big, I help brands put their best voice forward.

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How I Work

Collaborative

I'm an idea person, and my best ideas come from working with others. I bring the spark, then work as part of your team, trading drafts and feedback until the copy sounds like you, only sharper.

Meticulous

It all starts with the details. I keep every word consistent with your brand voice, check claims and ingredient details against the source, and proofread before anything goes out. Whether it's a subject line, a packaging panel, or a caption, I sweat the small stuff.

A person wearing a gray sweater holding a blue pen, writing or drawing on papers with sketches or charts, on a wooden table, with a white coffee mug and a laptop nearby.
  • Black background with a white computer cursor arrow in the center, surrounded by a white scalloped circular border.

    Narrative Driven

    It’s all about your unique story

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    3+ Years of Copy Experience

    Across web, mobile, and print

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    Results Oriented

    I use data to make informed decisions for results

EADEM
Skincare

Founded by two women of color, EADEM makes skincare essentials that work as well as they feel.

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Concept Work

Spec campaigns for a range of brands

PHLUR
Fragrance

PHLUR draws on memories and feelings, crafted with responsibly sourced ingredients.

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Madewell
Apparel

With signature denim and apparel, Madewell creates pieces for modern life in a thoughtfully curated wardrobe.

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A workspace with a black desk, a laptop displaying skincare product images, a potted tulip plant, a teal mug, notebooks, a smartphone, and various office supplies, illuminated by a red desk lamp.
Smartphone on a pink surface displaying a pizzeria website with an image of cherry tomatoes on the vine and text about the family-owned business. Next to the phone is a glass of water casting a shadow.
A person sitting on a chair with a laptop on their lap, displaying a webpage for interior design by Colette Noll.

Don’t Take My Word For It

"Adri is so patient and thoughtful. She helped me highlight my work in a way that makes me so proud of my unique approach to design."

Collette Noll, Collete Noll Interior Design

"Being an e-commerce entrepreneur isn't easy, and Adri gave my products the design direction they needed to become bestsellers."

Sam Kruegel, Sofia Pazari Home Goods

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